THE UNDISPUTED CLEANING PROTAGONISTS

How much does aesthetics influence the impression of a trolley and what can make it both nice to see and an unequalled tool?

Our experts answer.

Would you agree that today’s cleaning trolleys are becoming more visible and are no longer expected to blend into the background? Why do you think this is the case?

Trolleys are undoubtedly the central element in any cleaning service, an indispensable tool to support all the operations required to ensure clean and healthy environments. In the last few years in particular, their image has often been associated with hygiene and thus the protection of our health, increasing the users' perception of safety. Therefore, their presence is no longer confined to the background but becomes the perfect opportunity to highlight a cleaning service that takes care of both the hygiene of the environment and the health of the people passing through.

Are today’s trolleys being designed to be more attractive than in the past? How is this being achieved?

Trolleys are constantly evolving to meet all new requirements and needs, but without sacrificing the purely aesthetic side. Nowadays, they stand out for their modern design that can be adapted to any environment and their smooth, rounded lines. Customisable graphics are certainly an additional plus, allowing a trolley to be either a powerful advertising vehicle or an element perfectly integrated into its environment.

Are companies increasingly using their trolleys to advertise their services, convey messages and enhance their brand?

It is happening more and more often, because trolleys can become an effective advertising medium and an excellent communication tool, which is why requests for impact graphics are very frequent.

Filmop firmly believes in their potential, the customisation possibilities of the Alpha line are endless, even graphically: a careful research and design study has allowed us to develop a wide range of trolleys whose doors and walls can be customised on request with images, graphics, drawings and logos, thus satisfying every communication need.

How does Filmop ensure that its own trolleys are attractive to look at? What trolleys does it offer that are particularly aesthetically-pleasing?

The Alpha trolley line is characterised by great attention to detail, not only in terms of design but also in terms of aesthetics. Providing aesthetically pleasing working tools can make the difference: the careful design and modern styling make Alpha trolleys an elegant solution that contributes to refining the standard of service offered. Smooth lines and rounded corners give an innate elegance to the trolleys, which fit discreetly into any environment.

How important are aesthetics to customers compared with factors such as functionality and convenience?

A pleasing design of the trolleys certainly helps, but we must remember that aesthetics must always go hand in hand with functionality. Our customers pay special attention to the design and choice of materials: a modular design allows Alpha trolleys to be freely configured according to specific requirements, while specific technical features make them extremely user-friendly and easy to handle and manoeuvre. The raw materials selected increase their resistance to impact and frequent use, extending their service life.