THE TROLLEY AS A MEANS OF COMMUNICATION

How do you turn a cleaning trolley into an effective communication or advertising tool that stands out?

 Our experts answer.

Since the advent of Covid-19 cleaners have become a reassuring presence, what impact is this having on the trolleys market? For example, is there a growing demand for more noticeable trolleys?

Trolleys are fundamental tools for the recovery of hygienic and sanitary conditions; therefore, they play a key role in ensuring clean and sanitized environments: today more than ever, the market is asking first for trolleys that are equal to the task. Considering that a trolley can become an excellent tool to communicate the reassuring presence of the cleaning service as well as publicize a business, the market is also asking for a customizable design.

Filmop has always been committed to analysing specific needs to offer suitable trolley and guarantee high hygiene standards, by thoroughly supporting the operator in carrying out the different cleaning activities. We are organized to satisfy every need, even in the graphic field: on request, doors and walls can be customized with pictures and trademarks to transform trolley into a communication tool or an advertising vehicle.

Will Filmop increasingly focus on attention-grabbing design?

Since our origin, we are always been focused on the development of trolleys whose aesthetic and functionality contribute to refining the service standards, we will continue to invest in research and development to offer solutions always in line with the market needs.

Could today’s trolleys be used to display reassuring messages regarding cleaning frequencies, or to urge customers to report cleaning issues?

Especially nowadays, trolleys could have some kind of social function too, bringing to the public messages of involvement in the cleaning operations, which are more and more of paramount importance for the health of everybody.

Our Alpha trolleys can be also used as a means of communication: walls and doors can be fully customized, and therefore they can be considered something similar to a white wall where you can write any reassuring message or request to report cleaning issues.

How does Filmop make its own trolleys look aesthetically pleasing?

Filmop trolleys are characterized by extreme care for details, both aesthetically and from a design point of view. The modern style and the accurate design make them particularly pleasant to see while the closable compartments hide transported equipment and materials, offering an orderly image.

How important is it that a cleaning trolley should look attractive? Or are other characteristics more important?

Filmop is constantly committed to designing the best solutions for professional cleaning, paying attention not only to aesthetics but also to other important factors such as ergonomics, compactness, modularity and hygiene.

In particular, we have been the first Italian manufacturing company having special attention to ergonomics: the result is a wide range of trolleys characterized by lightness and user-friendliness. Our trolleys facilitate cleaning activities, reducing efforts and improving the operator’s well-being and therefore productivity.

Besides, our trolleys have been designed to avoid any waste of space and guarantee the highest storage capacity, without giving up the advantages of a compact and handy workstation.

Each trolley can be configured according to specific needs thanks to the modularity that characterized the whole range.

Lastly, our trolleys feature a scrupulous design aimed to guarantee the maximum level of hygiene: components are made of high-intensity polypropylene that make them easy to clean while the non-porous surfaces do not absorb dirt.